Business cards can be traced back to the 1600’s in France during the reign of Louis XIV. They were first known as visiting cards and individuals wrote promissory notes and messages on blank cards. They later evolved into a business tool and a way for merchants to market their wares. Today business cards are still a tool of the trade and a way to leave an impression with a new personal or professional acquaintance.

If you work for an established organization chances are you utilize the business card as a networking tool with regularity. I highly recommend that those looking for employment should create personal business cards, also known as networking cards to ramp up the effectiveness of the professional relationship building process. This leave-behind tool can be what helps someone remember you and it provides your contact information which is critical in the follow-up process.

Job seekers should create a simple card with full name, cell phone, and email. If you have a niche market career path (lawyer, chef, accountant, etc.) then you can also include a title. Advanced degrees should be included if applicable to the career field you are pursuing. You should carry your cards everywhere you go and be ready to share them generously with new contacts.

There is no need to spend a lot on business cards. Vista Print has some very reasonable cards in a variety of styles or you can design your own using a Microsoft Word template. Have your template copied or printed onto cardstock and laser cut at your local copy store and you’ll be good to go. This way you can print small quantities at a time.

After I meet someone new, I write notes on the back of their business card to help me remember our interaction. Even in the technology driven world of social media, the business card is an effective tool that will never be obsolete. Exchanging cards in person leads to conversation and gives you an opportunity to showcase your personal brand and value-add. Business cards are the currency used in building new relationships – make sure you are packing this all important tool.

Networking is a word that often strikes fear in many job seekers. You might feel especially nervous if you are one of those people that claim you don’t know anyone. The point of networking is to develop your community and gather information. It’s about being genuine, authentic, and building trust and relationships with the idea that some day you will be able to pay-it-forward and help others. It’s not about asking for a job.

Here are some strategies for getting started:

1. Ask yourself what your goals are in developing networking relationships so that you can seek out individuals that will help you gather relevant information.
2. Have a plan. Be well organized as you develop your network. Track the people you meet with on a spreadsheet or calendar and plan for timely follow-ups.
3. Know your personal brand. Have a clear understanding of what you do well and what makes you special or different from others doing the same thing. In order to get referrals, you must be able to articulate what your special sauce is to others.
4. Know what you want. Be able to articulate what you are looking for and how others may help you.
5. Look to your existing contacts first. The best place to start is not with cold calling or a blind email campaign. Reach out to the people you already know! These people form the base of your networking foundation and will lead you to referrals.
6. Tap into your online networks. Let your contacts on Facebook, Twitter, and LinkedIn know that you’re job-hunting and update your online profiles regularly.
7. As you gain momentum, move from the people you know in-person and online to people you haven’t met before. Reach out to referrals you collect from your existing contacts. Ask for an informational interview or job shadow opportunity and be sure to thank the new contact as well as the person who referred you.
8. Make a phone call whenever possible. Distinguish yourself by connecting in a more personal way than with an introductory email. Be prepared to leave an articulate message that includes your contact information. The objective is to eventually meet in-person.

The most important piece of advice is to get out there and start meeting people. You will gain confidence as you continue to sharpen this skill but there is no time like the present to get started. May the networking force be with you!