Part of your career reinvention strategy is to figure out what you really want. Once you have completed your self reflection and connected the dots linking your values, interests, personality and skills you should come up with a general idea of career fields that are a good personal match. The reality is that you may have little or no experience with these new industries or organizations so it’s time to conduct the tried-and-true informational interview.

These non threatening requests for information are a great way to get inside an organization and learn what people do. Rally your network and request 20 minutes from professionals in fields you would like to investigate to learn whether this might be a good career move for you.

Remember you are asking for information – not a job! But, be at the ready to talk about your strengths and what you want in a position if the topic comes up. Have your questions prepared in advance so you can use the time efficiently to listen and learn. Start with your warm network and look to friends and family for referrals.

An informational interview should be stress-less for both you and the employer. You are the one in control. Questions can be asked that may not be acceptable during a first interview (i.e., questions regarding salary, benefits, vacation). You can discuss what is done on a day-to-day basis and relate it to your own interests and values. Beyond the advantages of gaining valuable career information, the informational interview provides the opportunity to build self-confidence and to improve your ability to handle a job interview.

Since first impressions last – be sure to dress for success and conduct yourself as a polished professional at all times. The opportunity to gain information first-hand from professionals on the inside is not a lost art but a necessary strategy in your master career plan.