Business cards can be traced back to the 1600’s in France during the reign of Louis XIV. They were first known as visiting cards and individuals wrote promissory notes and messages on blank cards. They later evolved into a business tool and a way for merchants to market their wares. Today business cards are still a tool of the trade and a way to leave an impression with a new personal or professional acquaintance.

If you work for an established organization chances are you utilize the business card as a networking tool with regularity. I highly recommend that those looking for employment should create personal business cards, also known as networking cards to ramp up the effectiveness of the professional relationship building process. This leave-behind tool can be what helps someone remember you and it provides your contact information which is critical in the follow-up process.

Job seekers should create a simple card with full name, cell phone, and email. If you have a niche market career path (lawyer, chef, accountant, etc.) then you can also include a title. Advanced degrees should be included if applicable to the career field you are pursuing. You should carry your cards everywhere you go and be ready to share them generously with new contacts.

There is no need to spend a lot on business cards. Vista Print has some very reasonable cards in a variety of styles or you can design your own using a Microsoft Word template. Have your template copied or printed onto cardstock and laser cut at your local copy store and you’ll be good to go. This way you can print small quantities at a time.

After I meet someone new, I write notes on the back of their business card to help me remember our interaction. Even in the technology driven world of social media, the business card is an effective tool that will never be obsolete. Exchanging cards in person leads to conversation and gives you an opportunity to showcase your personal brand and value-add. Business cards are the currency used in building new relationships – make sure you are packing this all important tool.