Q: I have a new small business that has been growing steadily. I’m getting most of my leads from a lead generation company (Service Magic) where I pay a small fee for each lead and they have been working out great. But, I also have a web page and I’m trying different things to get my name out there so a new prospective client can find me in a Google/Bing search. I’ve only secured one client this way and want more clients to find me through a web search. Do you know what I can do to get my website more visible? Thanks!
A: Congratulations on your new business! First, I suggest you utilize all the free Social Media resources out there to announce your new business. Set up professional profiles that include your website on LinkedIn, Facebook, Plaxo, Biznik, F (press releases), Merchant Circle, and Alias which are currently the top sites that get the most traffic. Blast and build your connections with targeted messages about your new business and perhaps offer a slight discount, perk, or incentive to those who find your business via one of those Social Media venues.
Your first goal is to establish a presence then you need to expand your reach so you can nurture your relationships and maintain your presence. You should register with: Help a Reporter Out (HARO) and respond to national press inquiries that relate to your business area of expertise. Your product or service story might get picked up by regional or national press looking to quote you as an expert in an article or news story.
Lastly, know your demographic and identify who your very best customers are and what they need? Frequent the blogs and websites that this demographic is using regularly. Ask complementary businesses to list you on their website or blog roll as a resource to increase your web traffic. This only works with non competing businesses but it can be a great resource and a sure way to boost your online hits!
I discovered your homepage by coincidence.
Very interesting posts and well written.
I will put your site on my blogroll.